ANONYMIZED HEALTH & WELLNESS BRAND / AMAZON

A STRONGER CHANNEL.
220% YOY GROWTH.

A historical engagement published by Lacore Commerce, connecting marketplace cleanup, brand presentation and growth.

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Illustrative operations commerce photography

Illustrative category imagery. The published case does not identify the client.

THE STARTING POINT

THE CHALLENGES WERE CONNECTED.

01
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An underdeveloped channel

The established wellness company’s online sales did not reflect the strength of its wider business.

02
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Marketplace disruption

Unauthorized sellers, conflicting offers and brand-quality concerns affected the customer and distributor experience.

03
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A need for a stronger presence

Product listings, keywords and brand presentation needed a more coordinated approach.

THE PUBLISHED OUTCOME

WHAT CHANGED.

220%

Year-over-year sales growth

$39 → $53

Flagship average sale price, within 60 days

153 → 0

Unauthorized sellers

11.6x

Advertising ROAS

The published account also reports improvements to listings, keywords and branding. These outcomes describe this engagement; they are not typical-result estimates or promises for another brand.

THE OPERATING STORY.

The case connects brand-protection work with a more complete Amazon presence. Addressing the marketplace concerns and improving product information formed part of the same channel-growth story.

Lacore’s original case summary does not state every measurement period, budget or attribution detail. The figures above are reproduced from that published summary, with the stated 60-day window applied only to the wellness brand’s flagship average sale price.

THE SYSTEM BEHIND THE GROWTH.

PROTECT. CONNECT. GROW.
BrandLock — Lacore Commerce

Our four-pillar approach connects the thinking, tools and people behind your Amazon operation.

01

STRATEGY

Define the opportunity. Build the plan.

02

TECHNOLOGY

Tools and monitoring that inform better decisions.

03

SYSTEMS

Make growth repeatable and scalable.

04

TEAM

Experienced people who understand your brand.

YOUR NEXT CHAPTER

LET’S TALK ABOUT
YOUR BRAND.

Amazon, TikTok Shop, ecommerce—or the whole picture.

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Start with your brand,
your customers and your goals.